Digital Steel Bridge

Outdoor Media solutions | Jeddah

A market first and absolute showstopper, the Digital Steel Bridges out-of-home network across Jeddah is quite simply spectacular and unrivaled.

Distinctively unique, there is no substitute within the region that can compare to how successful these state-of-the-art structures have been for local and international advertisers. Measuring 62-160 meters in width by 8-10 meters in height, the advertising canvases are +500m² in size each providing a desired opportunity for brands to take creative chances.

Driving audience conversation, raising awareness and creating an overwhelming sense of legitimacy in such an ad cluttered environment, brand presence on the Digital Steel Bridges is nothing less than persuasive and commanding.

They’re dual purposed by also serving as a safe pedestrian crossing above the city’s major highways. This has thus far transformed the once idle landscape by reinvigorating the surrounding urban environment and significantly improved social utility.

Compelling to say the least, the impact of this medium on the city of Jeddah cannot be emphasized enough.

Unique as no other market within the region provides such grand structures at scale
Installed on high profile routes and junctions which experience heavy traffic
Deliver unparalleled line of sight exposure to motorists and pedestrians
Guarantee exposure to audiences from both main and service roads
Experience little to no obstruction from the surrounding environment
Expand the entire width of key highways and roads
Accommodate advertising on both sides
Are located opposite or enroute to major points of interest
Serve as a safe pedestrian crossing
Day-part messaging capable
Static or animated artwork permitted

Jeddah is a linear city dependent on North/South highways which connect residents to all surrounding vicinities. Accordingly, Digital Steel Bridges are strategically installed along these key highways helping maximize exposure and capturing the largest audience.

North ⇄ South

King Abdulaziz Road
King Fahad Road
Prince Majed Road
Al Andalus Road
Medina Road

East ⇄ West

Palestine Road

Identified as city landmarks, the Digital Steel Bridges accommodate:

10 second ad display per loop
Operate for 20 hours per day

Minimum quantity of 1 circuit (5 faces per circuit)
Minimum booking period of 2 weeks
Alternative booking periods upon request

Average panel size: 81 x 9 meters (w x h)
Artwork specification document outlines exact dimensions and file formats required for creative development
Artwork to be shared 2 local working days (Sunday till Thursday) prior launch of campaign via email or file transfer domains

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